In this terrible phase of the pandemic,the heartening news is the increasing popularity of cloud kitchens.This phase has brought numerous changes in the food industry.Customers have realized the importance of cloud kitchens and have become more dependent on them.
The Cloud kitchens take orders through the internet without physical contact with the customer . These cloud kitchens are gaining popularity because of their business model – (delivery- model only) . Once they receive the orders, they start preparing the food ,and deliver it to the client. People are liking this contactless delivery model ,and they are gaining tremendous popularity.
There are many reasons for the Popularity of Cloud Kitchens
Contactless Service
In the COVID time , gathering of people was not allowed so everyone was finding a way to eat their favorite cuisines. People were hesitant to go and enjoy their favorite food in the conventional restaurant which reduced the sales.But the concept of contactless delivery model gained popularity. These cloud kitchens reduce contact among the customers as well as staff.
The Cloud kitchen has brought a shift in the industry as they can operate from different places and eliminated the need of spending money on the sitting arrangement of the customer. Undeniable benefits of the cloud kitchen like less investment in prime location property, less cost on interiors and staff are the key factors which are making them more popular among investors as well.
Increase in Take-outs and Home
The safety norms followed by the cloud kitchens is the reason that people rely and prefer them. The fear of contracting viruses has made people more aware and are preferring more delivery instead of dining in.
Many entrepreneurs during covid have entered in supplying food and are operating cloud kitchen delivering nutritious and healthy meals .They are taking all the precautionary measures required .
Changing Priorities
Customer eating habits and priorities have changed during covid .Before virus,customers used to check reviews before deciding any restaurant. But now they first check the other parameters like hygiene before ordering. And easy online ordering and discounts have shifted the customers from conventional restaurants to the online kitchen.
The Acceptance of Newer Cuisines
Different meal plans -from traditional to exotic all can be served. As customers demand varied options, like special vegetarian food , tiffin service and pan Asian.So anything can be provided through cloud kitchen .Cloud kitchen must serve delicious cuisine .
Loyalty Programs
Cloud kitchen offers a lot of loyalty programs like one plus one, discounts . which are on a reward system. This system is helping them to grow their customers.
